Blink and you’d miss it, but that’s the beauty of it.

In this shot from Spider-Man: Homecoming, Adrian He from Alpha Chromatica replaced the Queens Community Bank poster with a fictional Daily Bugle broadcast featuring J. Jonah Jameson.

What makes this shot stand out isn’t just the replacement.

It’s how alive the breakdown feels.

Watch how kinetic it is:
the wipe,
the blending,
how Spider-Man is nonchalantly talking to the robbers, as an otherworldly force alters his reality unbeknownst to his spider-sense.

The spark for this idea came from playing Insomniac’s Spider-Man, where you can hear Jameson rant nonstop about the “ethics” and collateral damage caused by a masked vigilante swinging through New York.

This is world-building at its quietest.
And Adrian at his sharpest.